Online guides

Please find below a selection of our latest online guides.

What to expect from Metastar

Planning your website
This guide covers the planning stages of building your website including: identifying your target audience, choosing a domain name and hosting, developing site maps and wire frames, and conducting competitor research.
Building your website (HTML & CSS)
This guide will introduce you to the concepts behind building a website, including looking at available software, using HTML & CSS and writing a basic web page.
Marketing your website
his guide provides practical online and offline marketing ideas to help you drive traffic to your site. Areas covered include search engine optimisation (SEO), pay per click (PPC) advertising, affiliate marketing, directories, email marketing, advertising networks, social media, PR, and print advertising.
Improving your website
This guide will introduce you to the methods, tools and resources available for you to analyse your website. Find out how to collect and use data from web analytics, heat maps, user feedback and testing & optimisation to improve your website.